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Y O U N G
CREATIVE

bycreative.inc

EXECUTIVE DESIGN & PRODUCT INNOVATION LEADER
Architecting category-defining apparel systems at enterprise scale

Planning Board Notes

CATEGORY ARCHITECTURE & CREATIVE OWNERSHIP

Protein Structure Diagram

MATERIAL-LED INNOVATION & PROPRIETARY PLATFORM BUILDING

Minimal Office

ENTERPRISE-SCALE DESIGN, PRODUCT & OPERATING SYSTEMS

Authoring category-defining apparel systems across Lounge, Active, and Hybrid — built, scaled, and sustained over a decade
Including AirEssentials®, Fast and Free®, Bootyboost®, and Spanx™ Shaping Swim

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Selected outcomes from category platforms built and scaled in-market

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OPEN TO EXECUTIVE, ADVISORY, AND CONSULTING CONVERSATIONS
IN CATEGORY CREATION, PRODUCT STRATEGY, AND INNOVATION SYSTEMS



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Thanks! I'll be in touch shortley

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